--- title: "Google Business Profile websites: what happened and what now" description: "Google shut down the free websites built from Google My Business (now Google Business Profile) listings in 2024. Here is what changed and what to do now." url: https://www.digitalmaas.com/blog/build-google-my-business-website/ --- - [Home](https://www.digitalmaas.com/) - [Blog](https://www.digitalmaas.com/blog/) - What happened to Google Business Profile websites? [Google Business Profile](https://www.digitalmaas.com/blog/topic/gbp/) # What happened to Google Business Profile websites? Google shut down the free websites built from Google My Business (now Google Business Profile) listings in 2024. Here is what changed and what to do now. Andrew Thorn · Updated 2026-10-25 · 3 minutes read *Updated 25 October 2026. When we first wrote this guide in 2021, Google let you build a free website from your Google My Business listing. Google turned that feature off in 2024, so the old steps no longer work. Here's what happened, and what to do instead.* ## Google Business Profile websites: a quick history For several years, Google let businesses make a simple one-page website from their Google My Business listing, for free. It pulled in your details and photos, let you pick a theme, and published the site at an address ending in **business.site**. You could also connect your own domain. In 2021, Google My Business was renamed Google Business Profile, and the sites became known as Business Profile websites. ## What happened in 2024 Google shut the feature down in 2024: - **March 2024:** Business Profile websites stopped working. Visitors were sent to the business's Google Business Profile instead. - **10 June 2024:** those redirects ended. Since then, old business.site addresses show a "page not found" error. Custom domains that pointed to these sites stopped working too. Google also removed business.site addresses from the website field on Business Profiles. Your profile itself wasn't affected. ## What to do now ### 1. Check the website link on your profile Open your Business Profile and look at the website field. If it's empty, or still points to an old business.site address, update it. A missing website link is a missed chance for customers to learn more. Also check anywhere else you shared the old address: social media profiles, email signatures, flyers and directories. ### 2. Get a simple website of your own You don't need anything elaborate. A good small-business website needs: - what you do, and where - your opening hours, address and phone number, matching your Business Profile exactly - a few good photos - a clear way to contact you or book Many website builders let you make a site like this yourself in an afternoon. If you have a custom domain that used to point to your old Google site, point it to your new website. ### 3. Use your Business Profile to its full extent Your profile can do much of what the old website did: - **Booking or appointment links,** so customers can book straight from Google - **Products, services or a menu,** depending on your category - **Posts** for news, offers and events. Read our [guide to Google posts](https://www.digitalmaas.com/blog/best-guide-gmb-posts/). - **Photos** of your premises, products and team. See our [cover photo tips](https://www.digitalmaas.com/blog/gbp-cover-photo/). ## Managing website links across many locations If you run many locations, each profile needs the right website link, often a location page on your main site, plus the right booking link. [Local Intelligence](https://www.digitalmaas.com/local-intelligence/) lets you manage every location's details from one console, and the audit scores every location and shows what's missing. With the Fix add-on, the DigitalMaas team sets up booking and appointment links and keeps every listing accurate for you. See [pricing](https://www.digitalmaas.com/pricing/), or read how we help [multi-location brands](https://www.digitalmaas.com/multi-location/). **How you rank against nearby rivals, and the fixes to pass them.** [Get my report](https://grow.digitalmaas.com/free-local-marketing-report) ## In this guide 1. [Google Business Profile websites: a quick history](#google-business-profile-websites-a-quick-history) 2. [What happened in 2024](#what-happened-in-2024) 3. [What to do now](#what-to-do-now) 4. [Managing website links across many locations](#managing-website-links-across-many-locations) ## More in Google Business Profile - [The complete Google Business Profile guide](https://www.digitalmaas.com/blog/google-business-profile/) - [Your Google Business Profile cover photo: size, tips and why Google may not show it](https://www.digitalmaas.com/blog/gbp-cover-photo/) - [Service area businesses on Google Business Profile: a practical guide](https://www.digitalmaas.com/blog/understanding-service-area-business-gbps/) [All guides in this topic ›](https://www.digitalmaas.com/blog/topic/gbp/) ## Do this in DigitalMaas Is each of our locations showing up correctly where customers look, and what should we fix first? [Local Intelligence ›](https://www.digitalmaas.com/local-intelligence/)