Job Description

The SEM Team Leader is responsible for leading the success of clients’ online marketing programs by providing thought leadership on campaign strategies and optimisation, and building strong relationships and establishing clear lines of communication with account management, sales and other internal teams.

The SEM Team Leader is analytical and uses problem-solving capabilities to ensure the success of our SEM campaigns.

Role Objectives

Campaign Management

  • Assumes accountability and ownership of several client campaigns.
  • Monitors and reports portfolio level financials, budgets, and performance to senior management
  • Leads the SEM Specialist team to share ideas, communicate service offerings, and to identify and deliver new solutions for clients
  • Keeps the management apprised of crucial client opportunities, potential risks and other vital nuances which affect the health of the business

Team  Leadership

  • Directs and manages the daily workflow of all campaigns
  • Oversees all campaign strategy under their portfolio
  • Oversees the execution of campaign strategy and entry
  • QA’s all campaign strategy and gives appropriate feedback
  • QA’s all campaign entry and gives appropriate feedback
  • Oversees campaign performance reviews for quality and ensures that recommendations are correct
  • Effectively oversees ongoing campaign  performance
  • Ensures the completion of all tasks within the Service Level Agreement
  • Provides exceptional communication via phone, email and direct contact
  • Excellent problem solver

Knowledge

  • Understands SEM optimisation best practices and articulates knowledge effectively
  • Expert knowledge of Google Ads and other paid search platforms
  • Understands key SEM metrics and can suggest campaign changes based on campaign results
  • Knowledge of Google Analytics and goal tracking tools for SEM campaigns
  • Working knowledge of Google Suite applications

Training & Development

  • Embraces and encourages a culture based on teamwork, collaboration, and intellectual curiosity
  • Delivers training, mentoring, and developing team members
  • Actively seeking new learning opportunities from other teams
  • To be across all new industry trends

Process Improvement

  • Assists in identifying and developing best practices for the improvement of operational efficiencies within the team and the group
  • Development and maintenance of documentation
  • Resume
    Accepted file types: doc, docx, pdf.