There are a lot of factors on how to determine the quality of backlinks but the most important thing that we check is how natural it appears in the content. Natural link occurs organically and not sponsored or paid and exists as a reference. Paid links can bring more harm to your website that you can ever imagine as it is against Google’s Webmaster Guidelines. Here at DigitalMaas, we advocate fair play and do not encourage the artificial boosting of search rankings.
Here are types of backlink placement you should avoid:
- Excessive anchor text links
- Links from Private Blog Network
- Backlinks from spammy and irrelevant sites
- Out-date web directories
- Hidden links