Conversion Tracking

Keep an eye on your calls and enquiries

Google Analytics comes with conversion tracking to see which of your marketing efforts are effective. This is especially important when you rely on these channels to get leads and customers.

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Effective Marketing

Check if any of your campaigns are performing well to avoid missing out on leads. Learn what factors on your website affect the conversion rate.

Measure Your ROI

Conversion tracking fills the gap of your lead generation. Knowing where your conversions are coming from gives you a clearer picture of your ROI.

Refine Your Content

Determine which keywords worked for your landing pages and resulted in conversions. Use them to optimise your content.

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Set Up Goals and Events

See what's attracting your customers

Obtain key data from your contact points by monitoring your phone calls and enquiry forms with goals and events in Google Analytics. See how well your site is fulfilling your objectives by learning when and where your customers are converting.

  • Measure the impact of your efforts on lead generation and sales
  • Find out which ads, pages, and keywords are driving enquiries
  • Determine how to connect with your core audience

Our Approach

Let us gauge your conversions

DigitalMaas will set this up in Google Analytics to measure completed actions or conversions on your website from the contact page, click-to-call phone numbers, and form submissions.

  • Get important metrics around your customer’s behaviour
  • Identify areas that need improvement
  • Fine-tune your online and offline marketing strategies

Conversion Tracking Frequently Asked Questions

  • What are conversions?
  • Why use conversion tracking?
  • How does conversion tracking work?