Conversion Tracking

Keep an eye on your calls and enquiries

Google Analytics comes with conversion tracking to see which of your marketing efforts are effective. This is especially important when you rely on these channels to get leads and customers.

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Conversion Tracking

Set Up Goals and Events

See what’s attracting your customers

Obtain key data from your contact points by monitoring your phone calls and enquiry forms with goals and events in Google Analytics. See how well your site is fulfilling your objectives by learning when and where your customers are converting.

  • Measure the impact of your efforts on lead generation and sales
  • Find out which ads, pages, and keywords are driving enquiries
  • Determine how to connect with your core audience

Get Started

Google Tag Manager Setup

Our Approach

Let us gauge your conversions

DigitalMaas will set this up in Google Analytics to measure completed actions or conversions on your website from the contact page, click-to-call phone numbers, and form submissions.

  • Get important metrics around your customer’s behaviour
  • Identify areas that need improvement
  • Fine-tune your online and offline marketing strategies

Get Started

Google Tag Manager Setup

Conversion Tracking Frequently Asked Questions

  • What are conversions?

    A conversion takes place when a goal you’ve set for your website is completed. Examples include making a purchase, filling out a contact form, and clicking on a particular page. Conversions help you determine if your website is effective enough to turn visitors into customers.

  • Why use conversion tracking?

    There are many reasons you should use this for your business. Maybe you’re serving multiple locations and want to create a geo-specific campaign, or you need to segment calls by medium to examine your marketing strategies. Taking advantage of conversion tracking for calls and enquiries lets you monitor the performance of your online and offline marketing and see the areas that require improvements.

  • How does conversion tracking work?

    Before anything else, a code is required to make your phone number and contact form a clickable action. Conversion tracking for calls and enquiries are then set up as events and goals in Google Analytics. An Event measures the number of phone calls and submissions you receive through clicks, while a Goal gauges how that Event is generating conversion.

    If you’re not sure whether or not you have goals and events setup to monitor calls and enquiries, why not test your website using our audit tool to find out. You’ll also learn where else you can optimise your site.


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