Remarketing Campaign

Be on top of mind with remarketing ads

When people see something they like for the first time, they usually don’t make a purchase. But if you stay in front of them on just about every site they visit, you can reignite their interest and encourage them to buy your product or service. This powerful tactic is called remarketing, and every business should use it.

Contact Us
Remarketing Campaign

Re-Engage Your Audience

Go beyond brand awareness

A remarketing campaign helps you re-engage a potential customer that visited your site but didn’t convert. Even if they’re not actively searching for your services, your ad can pop up on relevant websites they visit. By improving brand recall, you can eventually earn their trust and get them back into your sales funnel.

  • Pick which of your customers see your ads
  • Retarget buyers who have abandoned carts to complete their purchase
  • Spark interest with a discount, special offer, or last minute deal
Google Tag Manager Setup

Our Approach

Turn a casual visitor into a paying customer

DigitalMaas can optimise your remarketing ads within your budget by researching the best keywords and adding the necessary codes to your key pages. When you have remarketing tags in place, your ads will reach the right people who are on the verge of converting and just need a little extra push.

  • Check opportunities where remarketing ads would benefit you the most
  • Keep an eye on your competition
  • Serve personalised ads to each of your remarketing lists
Google Tag Manager Setup

Display Remarketing Frequently Asked Questions

  • How does display remarketing work?

    You need to install a Google remarketing code, also referred to as a pixel or tag, to your website so when a user views your site, their browser cookies will be added to your list. You can customise the code for certain pages to correspond to more specific categories.

  • What are the different ways to remarket with Google AdWords?

    Standard remarketing
    In this approach, users who have previously visited your site can see your ad as they browse websites included in the Google Display Network.

    Dynamic remarketing
    This powers up your remarketing by showing past visitors ads that contain products or services they viewed on your site.

    Customer list remarketing
    You can upload your customers’ contact information so you can serve them your tailored ads when they logged into Google.

    Remarketing lists for search ads
    In this option, you can put your search ads in front of users who leave your website and continue to search what they need on Google.

    Video remarketing
    This shows your ads to users who interacted with your channel or videos on YouTube. With YouTube’s extensive reach, you’re sure to connect with your potential customers.

  • How can I make the most of remarketing ads?

    Remarketing is a powerful means to engage and retain your customers, but only if it’s done right. Otherwise, you’re just pouring time and money down the drain. The good news is that there are several ways to strengthen your remarketing strategy so you can boost your bottom line. Here are some tips:

    Optimise conversions with the right bidding strategy

    Even though you can retarget any user who visited your website, It’s best to bid high for those who viewed your key pages, such as your products and pricing pages, because they’re more likely to convert. This can increase their chances of showing up consistently on Display Network websites.

    If you have low conversions, on the other hand, you can take advantage of enhanced CPC (cost-per-click), which is a form of AdWords smart bidding system. It automatically adjusts your bids for clicks that are likely to convert. This means that it will raise your max CPC bid for well-performing ads and lower your bid for underperforming ads so you can get the most out of your budget.

    Set an optimal frequency cap
    Another way to prevent overspending is to choose your optimal frequency cap, which allows you to limit the number of times your ads pop up to the same person over a certain period. This approach ensures that you’re not making potential customers feel chased and that you’re avoiding people who are not interested in what you offer.

    Segment your audience
    Not all of your site visitors are the same. There are some who just learned about your business, while there are others who are close to making a purchasing decision.

    Segmenting your audience based on your objectives can help you craft an effective remarketing ad. If a visitor has abandoned their shopping carts, for instance, you can tailor ads that will convince them to make a purchase. Meanwhile, if a visitor has viewed your page for the first time, you can show them ads that increase brand awareness.