Google Tag Manager

Quick, simple & reliable tag management

Google Tag Manager allows you to quickly & easily update tags and codes on your website. Having a one-stop-shop for all your tags and codes will give you a competitive advantage as you are able to quickly and dynamically make the changes you need.

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Google Tag Manager

One Tag To Rule Them All

Tag manager supports all tags

Google Tag Manager provides a user-friendly way of adding tags so that even the least technically savvy users can get the most out of it. With its endless tagging options, you’ll know your customers inside and out.

  • Integrate your custom tags from other platforms without hassle
  • Find and correct errors easily with its built-in debug feature
  • Eliminate bulky codes to speed up your website

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Google Tag Manager Setup

Our Approach

Keep your tags up-to-date with DigitalMaas

We will install Google Tag Manager on your website and optimise it for you. By simplifying the process, you can start collecting the data you need to reach your target audience, leverage your remarketing, and improve your site’s performance.

  • Streamline your marketing efforts
  • Maintain the integrity of your data
  • Make future upgrades and enhancements seamless

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Google Tag Manager Setup

Google Tag Manager Frequently Asked Questions

  • What is Google Tag Manager?

    Google Tag Manager is a user-friendly solution to managing the tags, or the snippets of JavaScript that send information to third-parties on your website or mobile app. The advantage of this is that once Tag Manager is properly set up on your website or mobile app, you usually don’t have to write additional code to deploy or modify tracking codes for your marketing campaigns. It’s all done through Tag Manager’s web interface.

    Google Tag Manager allows anyone with the appropriate user permissions to add, change and debug tags for your website. You can use it to control and fine-tune what fires on your website while it delivers the JavaScript to your site for you.

    You can utilise Google Tag Manager with more than just Google products. By integrating all your custom tags from other platforms, you can eliminate bulky codes which can slow down your website.

  • What Is a Tag?

    A tag is a piece of code that speaks to another platform and using it for your website helps you measure traffic and optimise campaigns. The most commonly used tags for marketing purposes are Facebook Retargeting, Google Analytics, and Google Ads.

  • How does Google Tag Manager work?

    Google Tag Manager allows anyone with the appropriate user permissions to add, change and debug tags for your website. You can use it to control and fine-tune what fires on your website while it delivers the JavaScript to your site for you. You can even implement some of the more complicated Google Analytics features, such as User ID tracking. User ID tracking gives you the ability to measure real users instead of devices, providing you with more accurate data.

  • Why use Google Tag Manager?

    Tag Manager is fully customisable and user-friendly, so you choose how to track your customers’ behaviour without having to work out the technology behind it. Control the data you collect with the right tags.

    Dependable data
    Tags are quick to load and it’s easy to find and correct errors so you can rely on the data you’re collecting.

    Marketing flexibility
    Tag Manager is as agile as your marketing imagination so you can implement them quickly and get them firing in no time.

    The right tags mean a faster site
    Your customers never have to experience a slow-loading site because there is no more bulky coding with Tag Manager.

    Don’t worry about the technology
    Forget about marketing technology and focus on what’s important – your marketing ideas.

    Site tag overview
    It’s easy to see what tags you have in place and how they’re working so you can customise your campaigns.

  • What are the benefits of Google Tag Manager?

    Easy to use
    You don’t have to be an IT guru to make Tag Manager work for you.

    Simple and quick
    Tags are easy to implement and quick to start working.

    Know your customer
    Track customer behaviour on your site in a lot of different ways.

    Know your traffic sources
    With the right tags in place, you’ll soon find out your most profitable traffic sources.

    Versatile triggers
    Get full control of how and when your tags will fire with a variety of triggers.

    Works with custom tags
    Already have tags from other platforms? Most custom tags can be integrated with Google Tag Manager.

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