Higher dwell time = better SEO
Customers who spend more than a minute on your website implies that your webpage is helpful and relevant. Live chat can help you achieve this. As long as the response is useful and precise, customers may stay longer on your site and encourage them to return in the future. This sends positive signals to search engine bots.
Leverage keywords from saved live chats
If you can access previous conversations, you can look for keywords that your visitors are using. Keywords are a key SEO ranking factor and if they’re relevant enough, you can increase the chances of ranking higher in the search results.
Enhance overall convenience
In some cases, people may not be able to call you to learn more about your product or service, so they’ll engage in live chat instead. If they get their questions answered quickly and easily, you’re giving them reassurance in the product they want to buy. After all, during the final stages of the buying cycle, they usually feel a sense of risk. When they get the help they need promptly, they are more likely to convert into paying customers.
To enjoy these benefits, make sure that your live chat buttons are easy to see and access on your website.