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On-page SEO is the act of optimising various parts of your website that impact your search engine rankings. Since the algorithms of search engines are ever-evolving, it’s important to apply the best practices so your website maintains a competitive advantage.
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Capture the attention of users and search engines with a relevant and comprehensive website content. The better you match user intent, the better you rank.
Optimising tags, descriptions, and other on-page ranking factors can enhance click-through rates, giving your website more qualified traffic.
A responsive and engaging website design makes it easier for users to access information and for search engines to crawl your website.
Over 90% of web traffic comes from the first page of search engine results. With optimised pages, you can land in the top 10 results and capitalise on this traffic. On-page optimisation comprises all the aspects that you have control over, so it’s essential to get them right.
DigitalMaas can optimise your website using the latest SEO techniques so you’re more likely to be found online. We’ll improve your existing content, site structure, website code, and other elements to help you win the top spot in the search engine results.
As mentioned earlier, the algorithms of search engines are constantly changing. The good news is not all on-page ranking factors are created equal, which means you have the option to choose certain factors to refine your SEO strategy. Here are the most popular ones:
Header and title tags
It’s important to have unique title tags and a clear hierarchy of header tag with at least – and only – one H1 tag.
Internal linking
Links to other relevant parts of your site will positively impact SEO and help your pages rank higher in search engine results pages.
Content
Having duplicate content can confuse search engines and will negatively impact SEO. We check to make sure all your content is unique.
URL structure
A well-written URL makes it easier for users and search engines to understand what your destination page will be about. For the best results, it’s ideal to incorporate relevant keywords.
Meta description
A meta description is the short description of the page that appears on search engine results pages. The jury is out on whether or not meta descriptions directly impact SEO rankings, but if you have all the other on-page optimisation factors taken care of then a unique and well-crafted meta description will encourage people to click on your link.
High-quality content
Having an original, relevant, and well-crafted website content should always be on top of your priority list. If you create a content that addresses the concerns of your customers, it will help you gain more traffic to your website.
Outstanding user experience (UX)
A website that customers can easily access, navigate, and understand is most likely to rank high on the search engine results page. Furthermore, it increases the chances of conversion, newsletter subscription, and more.
Proper structure
All web pages should have meaningful structure that makes sense for users and search engines. While there are a lot of elements your website should exhibit, here are the most important ones:
Duplicate content
If your website has duplicate content, search engines won’t determine which pages you want to rank for. This can impair your site’s search visibility, resulting in traffic losses.
Missing/duplicate title tags & meta descriptions
Missing or duplicate title tags and meta description don’t give users and search engines clear information about a specific page. This can drag down your rankings.
Broken links
One or two broken links might not be a problem as your website grows, but having hundreds of them can hurt your traffic. Search engines bots will not crawl and index most of your pages, and users will deem your site as poor quality.
