As mentioned earlier, the algorithms of search engines are constantly changing. The good news is not all on-page ranking factors are created equal, which means you have the option to choose certain factors to refine your SEO strategy. Here are the most popular ones:
Header and title tags
It’s important to have unique title tags and a clear hierarchy of header tag with at least – and only – one H1 tag.
Links to other relevant parts of your site will positively impact SEO and help your pages rank higher in search engine results pages.
Having duplicate content can confuse search engines and will negatively impact SEO. We check to make sure all your content is unique.
A well-written URL makes it easier for users and search engines to understand what your destination page will be about. For the best results, it’s ideal to incorporate relevant keywords.
A meta description is the short description of the page that appears on search engine results pages. The jury is out on whether or not meta descriptions directly impact SEO rankings, but if you have all the other on-page optimisation factors taken care of then a unique and well-crafted meta description will encourage people to click on your link.