On-Page Ranking

As mentioned earlier, the algorithms of search engines are constantly changing. The good news is not all on-page ranking factors are created equal, which means you have the option to choose certain factors to refine your SEO strategy. Here are the most popular ones:

Header and title tags
It’s important to have unique title tags and a clear hierarchy of header tag with at least – and only – one H1 tag.

Internal linking
Links to other relevant parts of your site will positively impact SEO and help your pages rank higher in search engine results pages.

Content
Having duplicate content can confuse search engines and will negatively impact SEO. We check to make sure all your content is unique.

URL structure
A well-written URL makes it easier for users and search engines to understand what your destination page will be about. For the best results, it’s ideal to incorporate relevant keywords.

Meta description
A meta description is the short description of the page that appears on search engine results pages. The jury is out on whether or not meta descriptions directly impact SEO rankings, but if you have all the other on-page optimisation factors taken care of then a unique and well-crafted meta description will encourage people to click on your link.

High-quality content
Having an original, relevant, and well-crafted website content should always be on top of your priority list. If you create a content that addresses the concerns of your customers, it will help you gain more traffic to your website.

Outstanding user experience (UX)
A website that customers can easily access, navigate, and understand is most likely to rank high on the search engine results page. Furthermore, it increases the chances of conversion, newsletter subscription, and more.

Proper structure
All web pages should have meaningful structure that makes sense for users and search engines. While there are a lot of elements your website should exhibit, here are the most important ones:

• Header and Footer
• Page title
• Well-formatted text
• Breadcrumb menu

Duplicate content
If your website has duplicate content, search engines won’t determine which pages you want to rank for. This can impair your site’s search visibility, resulting in traffic losses.

Missing/duplicate title tags & meta descriptions
Missing or duplicate title tags and meta description don’t give users and search engines clear information about a specific page. This can drag down your rankings.

Broken links
One or two broken links might not be a problem as your website grows, but having hundreds of them can hurt your traffic. Search engines bots will not crawl and index most of your pages, and users will deem your site as poor quality.