--- title: "Local marketing for car dealers and workshops" description: "How dealers and service centres keep sales, service and parts easy to find, answer every review and win buyers and bookings." url: https://www.digitalmaas.com/industries/automotive/ --- [Industries ›](https://www.digitalmaas.com/industries/) [Hospitality](https://www.digitalmaas.com/industries/hospitality/) [Health clinics](https://www.digitalmaas.com/industries/health/) [Beauty and wellness](https://www.digitalmaas.com/industries/beauty/) [Real estate](https://www.digitalmaas.com/industries/real-estate/) [Retail and ecommerce](https://www.digitalmaas.com/industries/retail/) [Fitness and leisure](https://www.digitalmaas.com/industries/fitness/) [Automotive](https://www.digitalmaas.com/industries/automotive/) [Finance and brokers](https://www.digitalmaas.com/industries/finance/) [Self storage](https://www.digitalmaas.com/industries/self-storage/) [Quick service food](https://www.digitalmaas.com/industries/quick-service/) [Home services and trades](https://www.digitalmaas.com/industries/trades/) [Multi-location and franchise](https://www.digitalmaas.com/multi-location/) For automotive # Bring more buyers and service bookings to every dealership People compare dealers on reviews, hours and stock before they ever visit. Make sure sales, service and parts are each easy to find, with the right hours and the right number. [Get my free report](https://grow.digitalmaas.com/free-local-marketing-report): GET form, query parameter `q` (Search your dealership name) Free Local Marketing Report. See how you rank against the dealers near you. ## How drivers choose a dealer or workshop Four moments decide it. Here is what we do at each one. 1. ### They search nearby “\[Brand] dealer near me”, “car service Saturday”, “tyres open now”. - What we do: sales, service and parts each listed with the right category, hours and phone number. 2. ### They compare dealers Rating, review count, brands sold and how far away. - What we do: each site compared with the dealers around it, with fixes ranked. 3. ### They read the reviews Sales pressure, service quality and price. - What we do: replies drafted for every review, routed to the department it’s about. 4. ### They call or book A test drive, a service booking or directions. - What we do: calls, directions and booking clicks tracked by site and department. ## Who we help in automotive - ### Dealer principal “Service customers keep ringing the sales line because Google only shows one number.” Sales, service and parts kept separate and correct, with each department’s hours and phone number. [See Local Intelligence ›](https://www.digitalmaas.com/local-intelligence/) - ### Dealer group marketing “I need every site and every brand on standard, and a report for the OEM.” Bulk edits across every site, tagged by brand and region, with analytics side by side. [See multi-location ›](https://www.digitalmaas.com/multi-location/) - ### Service manager “One bad service review sits at the top for months.” An alert for every new review, a reply drafted for you, and policy-breaking reviews reported. [See Review Shield ›](https://www.digitalmaas.com/review-shield/) ## What automotive businesses use us for Eight jobs, and the product that does each one. ### Sales, service and parts, each right Separate hours, phone numbers and categories for each department. - [Local Intelligence ›](https://www.digitalmaas.com/local-intelligence/) ### Every review answered AI drafts in your brand voice for sales and service reviews, for you to check and send. - [Local Intelligence ›](https://www.digitalmaas.com/local-intelligence/) ### Offers and run-outs Model offers and service specials posted to every site at once. - [Local Intelligence ›](https://www.digitalmaas.com/local-intelligence/) ### Beat the dealer down the road Compare each site with nearby dealers selling the same brands. - [Local Intelligence ›](https://www.digitalmaas.com/local-intelligence/) ### Unfair reviews reported Reviews that likely break Google’s policies, flagged and reported. - [Review Shield ›](https://www.digitalmaas.com/review-shield/) ### Recommended by AI Know which dealer AI names when someone asks where to buy or service a car. - [Search Intelligence ›](https://www.digitalmaas.com/search-intelligence/) ### Service prices nearby What nearby workshops charge for a standard service, and when it changes. - [Pricing Intelligence ›](https://www.digitalmaas.com/pricing-intelligence/) ### Paid media you can trust Check your lead and ad numbers before the next campaign. - [Campaign Intelligence ›](https://www.digitalmaas.com/campaign-intelligence/) AI answers ## When people ask AI, are you in the answer? More people now ask ChatGPT, Gemini or Google’s AI Overviews instead of scrolling a map. These answers are built from your listings, reviews and website, so wrong facts there mean a wrong answer, or no mention at all. We check which dealers and workshops AI recommends near each of your sites, and whether it gets your brands, departments and hours right. [Check my AI visibility ›](https://www.digitalmaas.com/free-ai-visibility-check/) Questions we test ### Where’s the nearest \[brand] dealer that services on Saturdays? Questions we test ### Best place for a logbook service in Penrith? Questions we test ### Which dealers in Geelong have the best reviews? Questions we test ### Is \[your dealership] open on Sunday? ## Your product stack for automotive Each product answers one question. These are the questions that matter most in your industry. [Available now](https://www.digitalmaas.com/local-intelligence/) ### [Local Intelligence](https://www.digitalmaas.com/local-intelligence/) [Is every site and department showing up correctly?](https://www.digitalmaas.com/local-intelligence/) [Listings, reviews, posts and audits by department.](https://www.digitalmaas.com/local-intelligence/) [Available now](https://www.digitalmaas.com/review-shield/) ### [Review Shield](https://www.digitalmaas.com/review-shield/) [Which reviews likely break Google’s policies?](https://www.digitalmaas.com/review-shield/) [Flagged, reported and tracked.](https://www.digitalmaas.com/review-shield/) [Available now](https://www.digitalmaas.com/search-intelligence/) ### [Search Intelligence](https://www.digitalmaas.com/search-intelligence/) [Are we findable in search and AI answers?](https://www.digitalmaas.com/search-intelligence/) [Brand and service searches by site.](https://www.digitalmaas.com/search-intelligence/) [Early access](https://www.digitalmaas.com/competitive-intelligence/) ### [Competitive Intelligence](https://www.digitalmaas.com/competitive-intelligence/) [Who are we really competing with?](https://www.digitalmaas.com/competitive-intelligence/) [The dealers that win your searches.](https://www.digitalmaas.com/competitive-intelligence/) [Early access](https://www.digitalmaas.com/pricing-intelligence/) ### [Pricing Intelligence](https://www.digitalmaas.com/pricing-intelligence/) [What do workshops near us charge?](https://www.digitalmaas.com/pricing-intelligence/) [Service prices compared, with alerts.](https://www.digitalmaas.com/pricing-intelligence/) [Early access](https://www.digitalmaas.com/campaign-intelligence/) ### [Campaign Intelligence](https://www.digitalmaas.com/campaign-intelligence/) [Are our paid media numbers true?](https://www.digitalmaas.com/campaign-intelligence/) [What to change before the next campaign.](https://www.digitalmaas.com/campaign-intelligence/) ## Your year in local search The moments when searches spike and details go stale. We schedule posts and hours ahead of each one. January ### New plate year Offer posts at every site. June ### End of financial year Business buyer offers and EOFY deals. Before Easter and Christmas ### Road trip servicing Service specials and booking links. December ### Run-out offers Model offers scheduled and removed when they end. Public holidays ### Department hours Sales and service hours pushed separately. Model launches ### New arrivals Launch posts on every brand’s sites. ## Guides for automotive [All guides ›](https://www.digitalmaas.com/blog/topic/industry/) [Guide](https://www.digitalmaas.com/blog/google-business-profile-holidays/) ### [Holiday hours on Google](https://www.digitalmaas.com/blog/google-business-profile-holidays/) [Guide](https://www.digitalmaas.com/blog/offer-posts-google-business-profile/) ### [Offer posts on Google Business Profile](https://www.digitalmaas.com/blog/offer-posts-google-business-profile/) ## Questions from dealers and workshops Yes. One post can go to every chosen site, scheduled for the day it starts. We can’t remove honest reviews. Review Shield flags ones that likely break Google’s policies and our team reports them. Google decides what comes down. Yes, from one site to dealer groups. ## See how your dealership compares Enter your business name and we’ll show you how you compare with the businesses around you, and the fixes to pass them. [Get my free report ](https://grow.digitalmaas.com/free-local-marketing-report)[Talk to sales](https://www.digitalmaas.com/contact/) Free ## See where you stand, free [All free tools ›](https://www.digitalmaas.com/free-tools/) - ### Local Marketing Report How you rank against nearby rivals, and the fixes to pass them. [Get my report ›](https://grow.digitalmaas.com/free-local-marketing-report) - ### Free AI Visibility Check Where you stand in search and AI answers. [Check my AI visibility ›](https://www.digitalmaas.com/free-ai-visibility-check/) - ### Review Health Check How many of your reviews may break Google’s policies. Coming soon