Today’s parents are always on the go, and they turn to the internet to get information fast. They look for daycares via quick Google search, business directories, and social media. In spite of this, many child care centres don’t provide the guidance they need online. Their information across the web might be inconsistent, or their websites are difficult to navigate.
- There is a lack of informative content to guide parents on every step of the journey
- Most websites have poor user experience, thus repelling website visitors
- Business owners are not leveraging testimonials and local listings
Since parents and guardians do extensive research before reaching out, there’s a chance that they have already made a decision by the time they contact you. That is why building an online presence is so important for child care centres. You have to connect with your target audience during the early stages and engage with them throughout their journey. This will give you an advantage when they are ready to take action.
You should also take a long-term approach to your daycare marketing to get excellent results. The average person needs to be exposed to your business at least seven times before making a decision. A cost-effective way to achieve this is through search engine optimisation (SEO), which involves methods that will catapult your website to the first page of the search results for any relevant query. This puts your childcare centre in front of potential clients, giving you more opportunities to engage and become top of mind.
For starters, it’s essential to claim your Google My Business listing for better visibility and accessibility. It allows you to manage the information that users see when they look for your business, such as your NAP (name, address, phone number) and office hours. You can also list down keywords relevant to your services, like “childcare provider”, child care centre in Sydney”, and “childcare assistance” and write content around them which your readers will find useful. This is a great way to develop trust and show your expertise in the field.
SEO for childcare centres can be somewhat technical and requires consistent effort to yield its full benefits. Apart from having fresh, quality content, your website should be fast, user-friendly, and mobile-responsive. Additionally, the trends are ever-changing. You need to adapt quickly to meet the demands of your customers. When you collaborate with DigitalMaas, you can enjoy the flexibility of running your daycare while allowing a powerful digital marketing platform to enhance and maintain your online presence. Let us give your daycare marketing strategies an upgrade and see your enrollment increase.