Duplicate content, or content that shows up on the web at multiple locations, can harm your website’s search engine rankings. First, search engines aim to provide users with the most relevant search results. If they encounter two different URLs with the same content, they don’t know which page to rank. Second, duplicate content separates authority signals between two or more pages. Each version becomes weaker, limiting their ability to rank.
There are several factors why duplicate content takes place. This includes:
- Having HTTP and HTTPS or WWW and non-WWW pages
- Different URLs linking to the same page
- Printer-friendly pages
- Scraped or copied content
DigitalMaas can fix duplicate content issues on your website to keep your pages from competing with one another. This will create a more powerful popularity and relevancy signal, which can boost your SEO.