Quality Content Audit

Analyse your website content

Content is king, but only when it serves the needs of the people searching for it. Having quality content makes it worth it for users to invest their time reading and sharing it with other people. In turn, it will rank better and attract more traffic. That’s why you should include website content audit in your marketing strategy.

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Quality Content Audit

Diagnose Content Gaps

Produce content that converts

These days, the expectation is not only to have an engaging content – think images, videos and other interactive media – but also to have a substantial amount of words on the page. A content audit will highlight areas where the site is lacking information, so you can make it more relevant and updated for your audience.

  • Prevent thin content from dragging down the quality of your website
  • Find out what content you can remove, repurpose, and update
  • Determine the most captivating type of content for your audience
website content

Our Approach

Find opportunities to improve your content

We’ll conduct an SEO content analysis to identify which pages contain duplicate and thin content. We’ll examine the strengths and weaknesses of your content, then provide you with recommendations on how to optimise them.

  • Evaluate the analytics you have for every content
  • Refine your strategy to get the most out of your existing and future content
  • Enhance your site’s visibility in search results
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Quality Content Audit Frequently Asked Questions

  • What is a content audit?

    A content audit serves as the foundation of your content marketing strategy. It involves analysing the content in a website to determine if it’s optimised for search and relevant to the needs of your target audience.

    Content audit starts with creating an inventory. You can create a full inventory where you list all the pages on the site or a partial inventory where you compile the subsets of the site’s content (e.g. the past six months of articles).

  • Can duplicate content affect your SEO?

    Duplicate content, or content that shows up on the web at multiple locations, can harm your website’s search engine rankings. First, search engines aim to provide users with the most relevant search results. If they encounter two different URLs with the same content, they don’t know which page to rank. Second, duplicate content separates authority signals between two or more pages. Each version becomes weaker, limiting their ability to rank.

    There are several factors why duplicate content takes place. This includes:

    • Having HTTP and HTTPS or WWW and non-WWW pages
    • Different URLs linking to the same page
    • Printer-friendly pages
    • Scraped or copied content

    DigitalMaas can fix duplicate content issues on your website to keep your pages from competing with one another. This will create a more powerful popularity and relevancy signal, which can boost your SEO.

  • What is Google’s Panda algorithm?

    Introduced in February 2011, Google’s Panda algorithm is designed to prevent sites with inferior content from appearing in the top search results. It penalises websites practicing web spam and black-hat SEO, making sure it serves fresh, relevant, and informative content to users.

    It targets the following problems:

    • Thin content – Content that has little or no value to the user
    • Broken links – Links that point to pages that aren’t available
    • Poor spelling and grammar – Errors that make the content difficult to understand
    • Duplicate content – Content that appears on multiple pages
    • Content farms – Websites that generate a big amount of content only for SEO purposes
    • Broad topics – Content that tackles too many topics that aren’t relevant to one another
    • …and many more

    Since Panda is part of Google’s core algorithm, quality, trustworthiness, and user experience should always be your main focus when generating content. Our team are more than happy to perform an audit and offer recommendations that will keep your content up to par with Google’s standards.