If you work in digital marketing you’ve probably came across the term “schema markup”, “structured data” or “rich snippets”. Schema markup (often called Schema) is the language of the search engines consisting of tags (or microdata) that you can add to the HTML of your website to improve the way your page is represented in […]
What is Google My Business? Google My Business is the free local business directory that allows you to showcase your business online. It’s your virtual storefront and is very important for your business to appear in local online searches and on maps. It contains contact information, business details and other valuable information that should entice […]
Great news for all restaurants with a verified Google My Business page! You can now showcase your menu in the search engine results page very easily to allow customers to view all the information required to make a purchasing decision.
Getting search engine optimisation right for your sites to rank well requires a lot of work, so having a set of tools you can rely on can really make your life a lot easier. Thankfully, there are tools for just about everything in SEO, but it’s important to use the right tool for the right […]
It’s official, we’re one of the ‘coolest’ companies in Australia! DigitalMaas has been honoured as one of the TOP 100 Coolest Companies in Australia in the annual Australian Anthill Cool Company Awards. The Cool Company Awards is a national program that was developed in 2006 to recognise Australian companies that are doing things differently
We recently attended a Google Partners event where we got the inside scoop on what to expect in the world of search for 2018.
Ever wanted to work for Google? It’s the dream job for a lot of people. Sadly, for mere mortals like many of us, it’s out of reach, generally reserved only for those with a pretty special IQ and the ability to innovate and code up some life-changing tech. But there is a way
If you have customers then you’re in the service industry whether you like it or not. And with customers come reviews and ratings of the service you provide. In a previous post, we discussed that every man, woman, child and their highly opinionated dog can hop online and leave a review
Twitter – the reportedly dying social media platform that was once the biggest thing since MySpace and the thinking person’s go-to for delivering concise, considered 140-character-including-spaces messages now repopularised by the leader of the free world and his terrible Tweets.
Digital Marketing trends for 2018 – Is SEO still Black and White? SEO, SEM, PPC, CPC, ROI, 2017 has been filled with a tonne of acronyms that business owners have had to digest. So, how much has changed?