Google Analytics

Google Analytics is an application that lets you analyse the traffic of a website and provides real-time statistics based on website user interaction. The tools and features within Google Analytics will help analyse your data and assist you in making well-informed decisions.

If you’re a business owner with a website or a blog, you may have some questions about your site. Through the DigitalMaas platform, you can see the stages in your customer journey funnel and where they’re dropping off or where they are converting.

How to get started

  1. Sign up to the DigitalMaas Platform for free
  2. Register and Verify Your Email Address
  3. Add your Website and Connect your Google Account
  4. Get Ready to Turn Data Insights into Actions
Website overview
Site Audit

Metrics

DigitalMaas Google Analytics integration lets you analyse and measure individual pieces of data and metrics such as page views, average visit and session duration.

Avg. Duration

Track the average amount of time users spent viewing a specified page or screen, or set of pages of screens on your website.

Avg. Pages Per Session

See the average number of pages viewed by users during a session. Repeated views of a single page are counted.

Avg. Time Per Session

This shows the average amount of time users spent viewing a specified page or screen or set of pages of screens.

Bounce Rate

This displays the percentage of single-page sessions in which there was no interaction. Bounce rate can determine your website’s quality of traffic.

Devices

This measures what devices, screen resolutions, and browsers your visitors often use. You can analyse the percentage of views you get from mobile, tablet, and desktop.

Events

This track any actions you want on your webpage. See how many times your file was downloaded or your video was played.

FAQs

  • What is google Analytics?
  • Why use Google Analytics?
  • What are the advantages of Google Analytics?
  • How does Google Analytics work?
  • How will DigitalMaas improve your Google Analytics setup?

Google My Business

Google My Business is a local business directory that allows you to showcase your business online. With an optimised Google My Business listing, you can display accurate information about your business that is useful for your customers. DigitalMaas will help you verify your listing and maximize it to help you attract the right customers for your business.

How to get started

  1. Sign-up to our digital marketing platform
  2. Provide your location details
  3. Connect your Google My Business account
  4. See all your Google My Business metrics in one place

Location Information

Google My Business Reviews and Ratings

Metrics

DigitalMaas Google My Business integration lets you manage all your locations and compare their performance with just one login. Manage each metrics with ease and start creating strategies.

Searches

Track how you are being discovered on the world’s number one search engine. You can track terms and queries and see what your customers are using to find you online. This will guide you to create better posts, better ads and target the best customers for your business.

Views

Know how many of your searches resulted to actual views for your listing. Google My Business also provides info what type of views you are getting. See how many of these views are from Maps and Searches through your listing insights.

Reviews

Learn what your customers are saying about your business and how your services or products are being rated. Google My Business is a powerful platform to leave reviews and interact with them.

Directions

Get a total breakdown of the direction requests you get per location. This information will help you optimise your local listing as well as your website to prominently show in areas where your target customers are located.

Phone Calls

Know the total number of phone calls you get from your listing and view the call trends from your customers. This insight also gives you a more detailed analysis of phone calls made to your business.

Photos

This allows you to see how many times your photos are being viewed by people who check your GMB listing. Helps you manage your photos to make sure you are showcasing your business can help you captivate more customers.

FAQs

  • What is Google My Business?
  • What can be displayed on a Google My Business listing?
  • What will a fully optimised Google My Business listing do for you?
  • What are the ranking factors for Google My Business?

Google Search Console

Google Search Console is an essential tool for SEO and SEM. It helps you monitor your website and maintain its rank on search engine results pages.

Integrate Google Search Console with Google Analytics and Google AdWords to get a clear picture of your entire site, giving you a sophisticated marketing analysis with real-time data.

How to get started

  1. Sign up to the DigitalMaas Platform for free
  2. Register and Verify Your Email Address
  3. Add Your Website and Connect Your Google Search Console Account
  4. Track and Improve Your Website’s Performance with Google Search Console

Website Performance Overview

Keyword Performance

Metrics

DigitalMaas Google Search Console integration helps you observe, control, and troubleshoot your website’s presence in Google Search results. Analysing Google Search Console metrics such as clicks and impressions helps you understand and improve how Google sees your site.

Total Clicks

This allows you to view the total number of clicks from a Google search results page that directed the user to your website.

Total Impressions

This section shows you the total number of links to your site a user saw on Google search results. Impressions are counted when the user visits that page of results, even if the result was not scrolled into view.

Click Through Rate

Click-through rate refers to clicks to your website through the snippet links found in the organic search results.

Average Position

Track the position of your site’s pages in Google’s search results. The average position shows you the ranking of your website URLs for the query or queries.

Unique Keywords

Keywords lets you view the total number of queries made using unique keywords to find your website on Google. Data shows uniques keyword count for the latest day.

Pages

This displays the number of pages that have ranked within the set time period.

FAQs

  • What is Google Search Console?
  • What are the benefits of Google Search Console?
  • Is Google Webmaster Tools the same as Google Search Console?
  • How to add and verify your website in Google Search Console?
  • How to add other variations of your website and set your preferred domain?
  • How to link Google Analytics and Search Console?
  • How will DigitalMaas configure your Google Search Console setup?