The Local SEO Specialist will be responsible for ensuring campaigns rank up across all aspects of Local search and 3rd party listings that occur outside of the customer’s website.
Responsibilities
- Improve overall Local Search traffic and volume of campaigns through best practice SEO
- Optimise Copy and Landing Pages’ Heading, Title and Image Tags, as well as Meta Descriptions
- Continuous Keyword research and monitoring
- Write powerful Call to Action scripts
- Perform competitor research
- Identify additional website opportunities such as recommending additional content or UI and interlinking suggestions
- Measure performance through Google Analytics
- Create simple text and ad copies
Qualifications
- Able to work on multiple projects concurrently
- 2+ experience in content marketing, content growth and SEO
- Working understanding of Google Analytics and Tracking
- Outstanding ability to think creatively, strategically, and identify and resolve problems
- Excellent verbal and written communication skills
