Released 8 May 2025. We wrote this note in November 2026, so the plan details are today's.
The audit scores each location and tells you what to fix. We added a set of new tests so the score covers more of what a customer sees on your Google Business Profile.
What the new tests checked at release
Your listing
- A booking link, an ordering link, and food ordering links with delivery and pickup options.
- Every action link opens a working page.
- A menu link, and that it opens a working page.
- An address, or at least one service area.
Your reviews
- At least 40 reviews.
- Replies to at least half of your positive reviews and three quarters of your neutral reviews in the last six months.
- A reply to every negative review in the last six months.
- Negative reviews answered within 24 hours on average, and all reviews within 72 hours.
Your posts and photos
- At least one post, and an offer or event post in the last three months.
- At least 10 photos. Your logo and cover photo count.
Who gets it
The audit is on every plan, including Free. It's part of Local Intelligence.