10 Best Free SEO Tools for 2018

Getting search engine optimisation right for your sites to rank well requires much work, so having a set of SEO tools you can rely on can make your life a lot easier. Thankfully, there are best SEO tools for just about everything in search engine optimisation, but it’s important to use the right tool for the right job and not to get caught up installing them all just for the sake of it.

To save you some time and effort finding what tools might work for you, we’ve made a list of the free SEO tools that we’ll be using to help boost our customers’ rankings.

In no particular order, here are the top 10 free SEO tools we have gathered that you can use as a browser extension or as an assistant to know the things you need to improve on your website.

Tag Assistant (by Google)

Company: Google Inc.

Best Free SEO Tools - Google Tag Assistant

Tags on a website are really important to see what your visitors are doing when they get there. Google Tag Assistant helps you verify that you have correctly installed various Google tags on your page and that they’re firing as you expect them to.

Simply enable the assistant and reload the page to find which tags are present, and get a report for any errors that are currently affecting your implementation. This tool will for check Google tags including Google Analytics, AdWords Conversion Tracking, Google Tag Manager and more.



Company: Ghostery.com

Similar to Tag Assistant, Ghostery allows you to view and block trackers on websites you browse, and anonymises your data with enhancing anti-tracking technology. Having a Ghostery browser extension not only allows you to see Google tags, but gives you the ability to view advertising, Typekit, and social media trackers. Apart from this, it has an ad-blocker, page blocker and more!


Facebook Pixel Helper

Company: Facebook

Best SEO Tools - FB Pixel Helper

The Facebook Pixel Helper works in the background to look for conversion pixels or Facebook pixels, it helps you validate your pixel implementation and provides real-time feedback on your pixels. A small number will appear on the Facebook Pixel Helper icon to indicate the number of pixel events. When clicked, a panel will expand to show a detailed overview of the page’s pixels, including warnings, errors and successes.

This is a great tool to troubleshoot pixels running on client sites if you’re working on their social media.


Company: screenshot-program.com

FireShot gives you the ability to take full web page screenshots with edit and annotation capabilities. You can capture web pages entirely to PDF (with links)/JPEG/PNG files, print, or copy to clipboard. This tool comes in handy when you need to send quick stats from Google Analytics.

SEO Meta in 1 Click

Company: seo-extension.com

Best SEO Tools - SEO Meta in 1 Click

SEO Meta 1 Click is a tool that displays all meta tags/data and main SEO information clearly. This is useful when you are auditing the on-page SEO of a site. Using this tool, you’re able to see the title tags, meta descriptions, meta keywords, header tags, alt tags, internal links, open graph, and a number of other useful information.

OpenLink Structured Data Sniffer

Company: OpenLink Software

Best SEO Tools - OpenLink Structured Data Sniffer

Schema markup is code (semantic vocabulary) that you put on your website to help the search engines return more informative results for users. This tool allows you to see what schema tags (rich snippets) exist on the page. Useful for when you are troubleshooting your schema implementation.


Company: wappalyzer.com

Wappalyzer is a cross-platform utility that uncovers the technologies used on websites. It detects content management systems, e-commerce platforms, web frameworks, server software, analytics tools and many more. This is useful when you need to know the structure of the website, for example, to see if they are using WordPress or Squarespace.


Company: foxclocks.org

If you have clients in different time zones or maybe a fulfilment team overseas, this is a great tool to have. FoxClocks lets you keep an eye on the time around the world – or just your local time – by putting small clocks in your status bar. Choose from a set of useful time formats or create your own – custom formats are easy to create and very flexible.

Check My Links

Company: Paul Livingstone

A best free online SEO audit tool that crawls through your web page and looks for broken links. Once this simple extension crawls the page, it will highlight all the invalid links in red allowing you to see which internal links are working and which are not. Broken links are obviously bad for the customer experience and internal navigation, which in turn negatively impacts SEO.


Company: DigitalMaas

Our free site audit runs over 30 tests to analyse your website and uses data to score it against best practice. We tell you where your gaps are, how to fill them and why it’s important. The Platform measures your site and provides you with metrics and insights to make these decisions. By using this as one of your SEO tools, you’ll also see how the improvements you’ve made impact your business.

Let us know if there are any tools you think we missed, or if you’d like free access to DigitalMaas.

You can also run a site audit to see where else we can help you with your SEO.

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