It’s easy with Google My Business website
If you’re a business owner and you don’t have a professional website because A) it’s too hard to build a one just by yourself, or B) you’ve been quoted a ridiculous sum of money for someone to create one for you. Well, Google My Business has just come to the rescue with solutions to both those problems and more.
Now, all it takes is a Google My Business account and three easy stages to build your website with Google in under 10 minutes.
The Google business website builder automatically pre-populates your website with all your Google My Business details and photos so there is some meat on the bones before you even start.
Customise your site with themes and colour palettes, and manage your photos and content to echo your brand.
Add a custom domain* if you have one (you don’t need one) and click publish. It’s that easy.
Free features are better than no features
This is not an elaborate solution – it is free after all – but you do get a basic one-page Google small business website with some features that are more than enough to get you started:
Your GMB website is mobile responsive so it’s user-friendly and looks great on all devices without you having to change any code.
Add a Custom Domain
When you’re ready, you can add a custom domain so that your URL and website reflects your business. If you don’t already have a custom domain or any preferred suppliers of custom domains, you can buy one right in your GMB account when you create your website.
When you update your Google My Business account your website automatically updates with your new information so your details are always up-to-date.
Boost Local Search
Your website complements your Google My Business listing with all your business information and features the same attractive sections to entice customers to engage with your brand.
Run Ads to Get More Traffic
You can run ads with AdWords Express to get more customers to your site and drive customer actions.
Who can benefit from this type of simple website?
- Business owners looking for their first website
- Small businesses that don’t need a lot of elaborate website design and content on their site
- A business that can benefit from having lots of images without needing much content, like custom furniture makers or freelance photographers
- A business that just needs a fancy contact us page for initial customer engagement
- Anyone looking for the satisfaction of creating a DIY website!
How do you build your own Google My Business website?
You can create your own website with Google if you straight from your GMB account with the greatest of ease. If you haven’t claimed your Google My Business listing, then when you do you will have the option of a website build as part of the sign-up process.
Login to your Google My Business account and click Website from the menu.
Click through the setup wizard to get started with the Google website builder for small business.
Select a colour theme that you like or that closely matches your brand. There are 10 themes available, allowing you to pick the font and colour scheme that matches your preferences.
Customise your free business website with photos and details. You can choose from Google’s selection of CTAs to place on your site You can also edit your headline, description, summary header and summary body.
Make sure you’re happy with the details and publish.
*You can purchase a domain from Google Domains, or add in your own domain if you already have one when you publish your website.
Parts of Google My Business Website
Despite their single-page structure, GMB websites are a great start for small businesses to spread the word about what they do. Here are the parts you can tweak:
Your GMB listing business name will appear in the headline by default. Since Google will automatically display your business name in the upper left portion of the site, we suggest changing your headline with an eye-catching copy.
This also serves as your website’s “H1”, making it the most significant content on your site. That said, include relevant phrases that describe what your business is all about and be careful not to overload it with keywords.
The description describes your business in one line. It shows your business category by default and is placed below the headline.
Located below the banner image, the summary header is the introduction to your full description. This is the “H2” of the page, so take advantage of this part.
In the summary body, you can write anything you’d like to say about your business. It’s commonly used as the “About Us” section of the website, but you can use it for other purposes as well. You can add links here, such as your certifications from industry body sites, online booking system, and more.
Here at DigitalMaas, we are always happy to help you with your digital marketing needs. Get in touch with us today if you need further help with setting up your Google business website or schedule a free consultation so you know the best strategies you can perform to grow your business online.