Updated 25 October 2026 to match Google's current help pages.
Got a sale, a special or a freebie coming up? An offer post puts it on your Google Business Profile, right where people are deciding where to go. It's free, and it takes a few minutes.
What is an offer post?
An offer post is one of the three kinds of Google Business Profile posts. The other two are updates and events. An offer post promotes a deal, such as a discount, a special price or something free with a purchase.
Every offer post has a title and start and end dates. You can also add:
- a photo or video
- a description
- a coupon code
- a link to redeem the offer online
- terms and conditions
- a button, such as Learn more or Buy
For the basics of all three post types, read our guide to Google Business Profile posts.
Where offer posts show up
Offer posts appear with your other posts on your Business Profile on Google Search and Maps. On a phone, that's the Updates or Overview tab. On a computer, it's the From the owner section.
Google archives most posts after six months, but an offer has its own dates, so it shows for as long as the offer runs.
If you run a single-location food and drink business in Australia or New Zealand, Google may also feature posts about your deals and specials automatically on mobile.
How to create an offer post
- Go to your Business Profile and select Posts, then Add post.
- Choose Offer.
- Add a photo or video that shows the deal.
- Write a clear title, then set the start and end dates (and times, if you want).
- Add details: a short description, a coupon code, a link to redeem, and any terms and conditions.
- Choose when it goes live. You can publish now or schedule it.
- Select Post. If you manage several profiles, you can choose which ones to share it to.
What makes a good offer post
- Lead with the deal. "20% off all winter coats this weekend" beats "Big news!"
- Use a photo of the actual product. Show what people get.
- Set real dates. A short window gives people a reason to act now.
- Make it easy to redeem. Add a code or a link, and tell staff about the offer so they can honour it at the counter.
- Spell out the terms. Any limits, such as "while stocks last" or "one per customer", belong in the terms and conditions.
Ideas for offers
An offer doesn't have to be a discount.
- Gift with purchase: a free coffee with any breakfast, or a free sample with every order.
- First visit: a special price on a first class, service or appointment.
- Seasonal: end-of-season sales, Christmas specials, back-to-school deals.
- Bundle: two items for a set price.
- Loyalty: a thank-you deal for regulars, such as a member's night.
Avoid anything that rewards customers for leaving a Google review. Google doesn't allow incentives for reviews.
Follow Google's rules for posts
Posts must follow Google's content policies. Keep your offer:
- relevant to your business
- free of spelling mistakes and filler text
- respectful and family friendly
- linked only to websites you trust
Offer posts across many locations
Running the same offer at 50 stores means 50 posts if you do it one profile at a time.
With Local Intelligence on Premium, you can publish offer and event posts to every location from one screen. Add location details such as the suburb, so each post feels local, and schedule them ahead so they go live on the day. With the Fix add-on, the DigitalMaas team publishes 2 posts a week across your locations for you.
See pricing, or read how we help multi-location brands.