Google My Business

Ranking a New Website – A Killer Case Study

Scott Francis 4 mins read
Ranking a New Website – A Killer Case Study

So you got yourself a brand-spanking new website for your business, and of course, you want the world to know about it. But like every business owner who just recently dipped their toes in digital marketing, finding out that getting a website to rank in search engines immediately is a mammoth of a task that could overwhelm someone into oblivion. This shouldn’t be the reason for your plans to go awry. Remember that you could always find a partner that could eliminate these anxieties. DigitalMaas can do just that and change your perception about digital marketing with the ultimate aim of getting favourable results for your website.

This case study will better help you understand how SEO can do wonders for your business and how we fully optimise a new website and get it to rank in just a matter of days.

New location? No problem!

One of our current clients opened up a new location for his steakhouse and launched a website one week ahead of the opening. The digital marketing objectives were to drive traffic to the site, create a buzz and drive actual conversions such as conversions before the restaurant’s opening. Sounds daunting, right? Well not if you have a dedicated team that could make this all happen in a short period!

The DigitalMaas way: Simplified SEO strategies with high-impact results

Here are the SEO strategies we implemented for the new website and its new location:

Keyword Mapping

Before the actual launch of the website, we identified the right short-tailed and long-tailed keywords that best encapsulate the business and mapped them on the site.  We also set up Google Search Console to track the search terms we wanted to rank and monitor the keyword performance through our digital marketing platform.

Schema Tags

We have inserted the appropriate rich snippets to make sure that search engines could identify our client as a restaurant and local business and get prioritised on searches that are related to restaurants in the local area.

After a couple of days of completing these tasks, the website already ranked for 73 unique keywords! And up until today, the site is still ranking 1st and 2nd for brands with location searches and continuously getting high impressions and clicks.

Unique Keywords Ranking

Local SEO

The most important goal of any SEO Campaign is to make a website a profit churning platform that could turn traffic into actual conversions. Local SEO is a strategy we use to make this a reality for our clients.

Local SEO refers to the optimisation of the online presence of a business to drive more customers into making a specific action such as visiting the website, requesting for directions through Google Maps or making a phone call. A verified Google My Business (GMB) page is the backbone of all local SEO campaign, but it doesn’t end there; optimising your GMB listing is the key to converting your local search traffic into actions.

So how important is Google My Business? Have you ever heard of the term “local pack’? A Local pack is that boxed area where the business address along with its customer average rating shows up in the first page of the Search Engine Results Page (SERP). This is triggered when a local search is done in Google. In the case of our client, the local searches are steakhouse + location, and that is one of the keywords we want to our client to be searched and get a high ranking.

Google Maps
Google Map Keyword Ranking
Google Map Keyword Rankings
Google My Business

The sample statistics above shows that optimising GMB has driven 327 visits to the website, 86 requests for directions and 36 phone calls for reservations and inquiries.

What are the Google My Business strategies that we implemented?

  1. Verification of all information: Aside from the business name, address and phone number, other vital business details are often overlooked in GMB. You can now set multiple landing pages in your GMB so you can direct your customer to the website or the booking page right away.
  2. Creation of a menu page: GMB allows restaurant owners to add menus in their listings. Potential customers can now check your menu and prices before making booking requests.
  3. Creation of Google Posts: GMB is now a mini-social media page; you can create google posts to advertise and make announcements of your latest offerings. As we built and claimed the Google My Business page a week ahead of the opening, we made sure to remind the customers of its opening on the day through Google Posts.

The statistics above are from both GMB and our platform and show website traffic and conversions. However, the website’s third party software OpenTable metrics also confirms that our strategies worked, through the number of bookings and reservations.

OpenTable Data

The restaurant had hundred of bookings before the restaurant opened.

SEO, when appropriately implemented, will drive website traffic and actual bookings. Dominating both the local pack and the organic search result will skyrocket the success of your business. By ignoring these tactics, you are missing out on potential customers looking for businesses like yours around your area. Not only are you losing great business from these people but also giving that opportunity away to your competitors that have optimised listings and shows up in the local pack instead of your brand.

Scott Francis

Scott brings innovation to every solution he offers. With his unwavering passion for technology, he applies only the best practices in developing company products and optimizing business processes.