Google Analytics Setup

Google Analytics is the web analytics service that Google offers to track and report website traffic. When you have accurate data about the traffic and your website visitors, it’s easier to improve your content and strategy which should lead to better conversions and user experience.

With Google Analytics, you can see things like your best and worst performing pages, if visitors are searching on mobile or desktop, where they’re based geographically and much more. You can also track users with tracking tags, and collect and analyse data that will give you insights about their behaviour. More importantly, you can see the stages in your customer journey funnel and where they’re dropping off or where they’re converting.

You can integrate your Google Adwords account and Google Search Console, and add tracking codes to tag and track any external advertising, social media and campaigns you have running.

It’s regarded as the bare minimum for analytics reporting as Google still has the lion’s share of search volume around the world, and it’s what we use as the starting point for acquiring performance metrics that we display on our platform.

Some of the best Google Analytics metrics to track include:

• Users – The amount of visitors that viewed your site within a given time frame.
• Bounce Rate – The percentage of single-page visits.
• Device Usage – The percentage of users coming to your site via different sources.

We can discuss this further during your consultation with us so you can make an informed decision.

Identify your target audience and segment your visitors
You think you know your audience, but do you really? Get the right insights to identify and segment your customers/visitors so you can target them more effectively.

Go mobile
See how many people interact with your site on a mobile device. It might be worth considering a mobile site, or simply mobile optimise your current site.

Know your traffic sources
View acquisition data to see what drove your customers to your site. Was it paid or organic, social media or shared link?

Get precise reports
Customise your website’s reports by creating different filters. From locations to age segments, you can view accurate data for your marketing campaigns.

To get started, you need to install a tracking code on each page of your website. This code will start to collect data once a user visits your site. It will get information about the user’s device and behaviour, then send it to Google Analytics servers to await processing.

Every time a user views a new page on your site, the code will obtain new details about the user’s activity. When Google receives enough data, it will start assessing every piece of data as a hit or an interaction. The process can take from 4 to 24 hours.

Google will determine if the user is new or returning, as well as the amount of time they spent on your site. It will also connect all the pages they’ve visited and implement the configuration settings you’ve set for the data. After processing your data, it will be stored in a database, making it available to your account. You can access the report through the Google Analytics interface.

When you run an audit for your website on DigitalMaas.com, we use technology to check the code of your website for the Google Analytics tag to see if it’s installed. If we detect it, we compare the setup to best practice and make suggestions to optimise your account if you need it. Otherwise, we’ll create an account for you and install its code on your website. We’ll also set up the sync to get your data to populate the graphs in the metrics section of our platform. We recommend our platform as it makes it easier to find the information you’re looking for than having to dig through the many layers of Google Analytics.

Once Google Analytics is created and optimised, and the data sync is complete, you’ll have full visibility of your website’s key metrics. You’ll get all the information you need to make sound decisions about your website’s content and performance, and identify which strategies are working and which ones need improvement.