Google Analytics Setup

A significant tool for your business

If you’re a business owner with a website or a blog, you may have some questions about your site. Perhaps you want to know how many people visit the site, where your traffic mostly comes from, and if the search is done on mobile devices or desktops. However, it’s all speculation unless you have Google Analytics.

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Google Analytics Setup

Get Accurate Reports

Get Accurate Reports Plan a winning strategy

If you don’t have the right information, you’re basing your marketing decisions on a gut feel which is hit and miss at best. So, give your gut a rest and setup Google Analytics for your website.

  • Measure traffic easily with audience, acquisition, and behaviour reports
  • Improve your content and strategy
  • Access real-time data anytime, anywhere


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Get Accurate Reports

Our Approach

Experience the DigitalMaas difference

When you analyse all the data, you’ll learn what’s working for you. Turn your subjective views into objective business decisions and invest in refining your marketing campaigns.

  • Access Google Analytics in our feature-packed platform
  • Track the most important metrics
  • Get the best out of your site with an optimised account


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Our Approach

Google Analytics Frequently Asked Questions

  • What is Google Analytics?

    Google Analytics is a web analytics service that Google offers to track and report website traffic. When you have accurate data about the traffic and your website visitors, it’s easier to improve your content and strategy which should lead to better conversions and user experience.

    With Google Analytics, you can see things like your best and worst-performing pages, if visitors are searching on mobile or desktop, where they’re based geographically and much more. You can also track users with tracking tags and collect and analyse data that will give you insights about their behaviour. More importantly, you can see the stages in your customer journey funnel and where they’re dropping off or where they’re converting.

    You can integrate your Google Ads account and Google Search Console, and add tracking codes to tag and track any external advertising, social media and campaigns you have running.

  • Why use Google Analytics?

    It’s regarded as the bare minimum for analytics reporting as Google still has the lion’s share of search volume around the world, and it’s what we use as the starting point for acquiring performance metrics that we display on our platform.

    Some of the best Google Analytics metrics to track include:

    • Users – The amount of visitors that viewed your site within a given time frame.
    • Bounce Rate – The percentage of single-page visits.
    • Device Usage – The percentage of users coming to your site via different sources.

    We can discuss this further during your consultation with us so you can make an informed decision.

  • What are the advantages of Google Analytics?

    Identify your target audience and segment your visitors
    You think you know your audience, but do you really? Get the right insights to identify and segment your customers/visitors so you can target them more effectively.

    Go mobile
    See how many people interact with your site on a mobile device. It might be worth considering a mobile site, or simply mobile optimise your current site.

    Know your traffic sources
    View acquisition data to see what drove your customers to your site. Was it paid or organic, social media or shared link?

    Get precise reports
    Customise your website’s reports by creating different filters. From locations to age segments, you can view accurate data for your marketing campaigns.

  • How does Google Analytics work?

    To get started, you need to install a tracking code on each page of your website. This code will start to collect data once a user visits your site. It will get information about the user’s device and behaviour, then send it to Google Analytics servers to await processing.

    Every time a user views a new page on your site, the code will obtain new details about the user’s activity. When Google receives enough data, it will start assessing every piece of data as a hit or an interaction. The process can take from 4 to 24 hours.

    Google will determine if the user is new or returning, as well as the amount of time they spent on your site. It will also connect all the pages they’ve visited and implement the configuration settings you’ve set for the data. After processing your data, it will be stored in a database, making it available to your account. You can access the report through the Google Analytics interface.

  • How will DigitalMaas improve your Google Analytics setup?

    When you run an audit for your website on, we use technology to check the code of your website for the Google Analytics tag to see if it’s installed. If we detect it, we compare the setup to best practice and make suggestions to optimise your account if you need it. Otherwise, we’ll create an account for you and install its code on your website. We’ll also set up the sync to get your data to populate the graphs in the metrics section of our platform. We recommend our platform as it makes it easier to find the information you’re looking for than having to dig through the many layers of Google Analytics.

    Once Google Analytics is created and optimised, and the data sync is complete, you’ll have full visibility of your website’s key metrics. You’ll get all the information you need to make sound decisions about your website’s content and performance, and identify which strategies are working and which ones need improvement.