Website Load Speed

Make a strong first impression

Your page load speed matters because it is the first impression your user gets when they visit your website. After all, people often associate speed with confidence and efficiency. It also has a massive effect on consumer behaviour and conversion rate, so you shouldn’t skimp on this factor.

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Website Load Speed

Race Against Time

Give your users immediate results

Internet users don’t have the patience to wait for a slow-loading website. With over a billion websites out there, they’ll exit yours to go elsewhere if they encounter any hurdle preventing them to get what they want. Remember, the quicker your site loads, the faster your visitors get to see your content and into the purchase funnel.

  • 47% of online consumers expect a page to load in under 2 seconds
  • A few second difference has a huge effect on your conversion rate
  • 79% of visitors who experienced slow page speed won’t return to your site

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Our Approach

Faster is better

Our platform uses special tools to check all the factors that impact a website speed to determine if it’s loading in a reasonable time frame. If it’s performing poorly, we’ll provide recommendations to make your website load faster. This way, your visitors won’t have time to leave before they’ve actually seen your site.

  • Clean up your database so your website runs efficiently
  • Compress and optimise your images
  • Fix all your website’s broken links

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Google Tag Manager Setup

Website Load Speed Frequently Asked Questions

  • Should I care about my website speed even if I do not sell anything online?

    Your website page speed influences each performance metric you can think of. This includes:

    • Conversion
    • Bounce rate
    • Revenue
    • Page views
    • User satisfaction
    • Percentage of returning visitors

    Even if your website is not an e-commerce, we still encourage you to take the necessary actions to improve the speed and performance of your website.

  • Do you provide suggestions on how to optimise my site’s mobile speed?

    Yes. In fact, it is a priority as mobile continues to surpass desktop internet usage. At DigitalMaas, we want to make sure that you are taking advantage of this fact because it literally takes a blink of an eye for you to lose an interest of a user.

  • What other steps do you recommend to improve website loading speed?

    Suggestions will depend on the results of the website audit but aside from the steps mentioned above, here are the steps we normally suggest to optimise the performance of your website:

    Use a Content Delivery Network (CDN)
    CDNs evenly distribute the delivery of your content by hosting files across large server networks all over the world. This can save up 60% of your bandwidth which can boost the speed and improve your site’s user experience.

    Minify CSS and JS files
    Minifying or clearing excessive data in your code and squishing files into one can drastically improve your site’s speed without affecting how browsers process resources.

    Reduce redirects
    Redirects preferably fix 404 errors, but they’re not ideal if you want to improve the speed of your site. They affect your page load speed as browsers may take a while to reach the correct version.

    Enable file compression
    This is an essential step in achieving good page load speed. Compressing your website files using Gzip can save bandwidth and speed up the transmission of the content from the server to the user’s web browser.