Obviously, no one wants to leave any confidential information out in the open. While some security certificates may involve a steep price tag, switching to HTTPS is worth the investment. It offers a lot of advantages not only for your website but your business as well.
Privacy, security, and data integrity
When a user is browsing your site, no one can steal their information and track their activities as they navigate across multiple pages. Data is also impossible to modify and corrupt without being detected. You can build trust when you have an SSL secure website because you assure users that they are sending information to the right server and not to an imposter.
Google has already started labelling all HTTP sites as “not secure” to provide users with a safe browsing experience. This is also a part of their ranking algorithm, which is why it’s important to make the switch. If your site is optimised in terms of content, load speed, etc. but not secured with HTTPS, you could still fall behind the competition. Additionally, HTTPS websites can draw more traffic because users consider them as a sign of trust and authority.
Prospects are more likely to convert into paying customers when your website has a secure connection. When they see the green address bar or lock bar icon, they’ll have peace of mind knowing that they’re on a reliable and authentic site. With HTTPS comes trust and with trust comes sales.