Microsoft has announced that they are giving Bing Ads a new name – Microsoft Advertising. The name rebrand brings all their advertising solutions under one name to make room for a bigger portfolio of products and capabilities.
Bing Ads Is Out – Say Hello to Microsoft Advertising!
Bing Ads, which had its name since 2012, is being rebranded as Microsoft Advertising to reflect the evolution on the platform’s offerings. They aim to “go above and beyond search” as their new online advertising products emphasise a focus on personalisation and AI.
- BingAds.com becomes MicrosoftAdvertising.com
- Bing Ads Partner Program becomes Microsoft Advertising Partner Program
- All experiences and materials will be updated to reflect Microsoft Advertising over the coming months
According to Rik van der Kooi, corporate vice-president of Microsoft Advertising, data and AI has given marketers more power to connect with customers. “It’s no longer just reaching more people that matter to growing your brand. It’s about making each connection feel one-to-one, at just the right time and place,” he stated in a blog post.
What’s New in Microsoft Advertising?
Marketers can look forward to more advertising products with built-in AI in the next year, making them more connected to their data and their business. Microsoft is currently delivering on this potential with their two offerings: Microsoft Audience Network and Sponsored Products.
The company launched Microsoft Audience Network last year, which utilises AI, rich audience intent and profile understanding to help clients and partners reach consumers in safe environments. They continue to improve this platform with new tools to manage image upload and viewable impressions.
Sponsored Products, which is currently only available in the US, enables brands to increase visibility and generate more traffic in their shopping campaigns. With this feature, brands can align their marketing efforts better between manufacturers and retailers.
For Microsoft, one thing will remain the same – the significance of advancing trust. Integrating smart technology into the marketer’s arsenal means valuing brand safety and ensuring data security as they adopt personalisation through AI. “Trust is integral to who we are, and it will always guide our innovation and offerings,” said van der Kooi.
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