Updated 25 October 2026. When we first wrote this guide in 2021, Google let you build a free website from your Google My Business listing. Google turned that feature off in 2024, so the old steps no longer work. Here's what happened, and what to do instead.
Google Business Profile websites: a quick history
For several years, Google let businesses make a simple one-page website from their Google My Business listing, for free. It pulled in your details and photos, let you pick a theme, and published the site at an address ending in business.site. You could also connect your own domain.
In 2021, Google My Business was renamed Google Business Profile, and the sites became known as Business Profile websites.
What happened in 2024
Google shut the feature down in 2024:
- March 2024: Business Profile websites stopped working. Visitors were sent to the business's Google Business Profile instead.
- 10 June 2024: those redirects ended. Since then, old business.site addresses show a "page not found" error. Custom domains that pointed to these sites stopped working too.
Google also removed business.site addresses from the website field on Business Profiles. Your profile itself wasn't affected.
What to do now
1. Check the website link on your profile
Open your Business Profile and look at the website field. If it's empty, or still points to an old business.site address, update it. A missing website link is a missed chance for customers to learn more.
Also check anywhere else you shared the old address: social media profiles, email signatures, flyers and directories.
2. Get a simple website of your own
You don't need anything elaborate. A good small-business website needs:
- what you do, and where
- your opening hours, address and phone number, matching your Business Profile exactly
- a few good photos
- a clear way to contact you or book
Many website builders let you make a site like this yourself in an afternoon. If you have a custom domain that used to point to your old Google site, point it to your new website.
3. Use your Business Profile to its full extent
Your profile can do much of what the old website did:
- Booking or appointment links, so customers can book straight from Google
- Products, services or a menu, depending on your category
- Posts for news, offers and events. Read our guide to Google posts.
- Photos of your premises, products and team. See our cover photo tips.
Managing website links across many locations
If you run many locations, each profile needs the right website link, often a location page on your main site, plus the right booking link. Local Intelligence lets you manage every location's details from one console, and the audit scores every location and shows what's missing.
With the Fix add-on, the DigitalMaas team sets up booking and appointment links and keeps every listing accurate for you. See pricing, or read how we help multi-location brands.