Heading and Title Tags Optimisation

Tag it the right way

Make it easy for search engines to crawl through your content without any issues and for your users to understand them better. The optimisation of headings and title tags is one of the essential SEO best practises proven to boost your search engine rankings.

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Heading and Title Tags Optimisation

Website Navigation Made Easy

Structuring your page content matters

Organising your information into easy-to-consume sections with the appropriate heading and title tags will not only simplify the reading process of your visitors but also make it easier for search engine to grasp and interpret your website.

  • 80% of 1st page results use H1
  • Grab some attention on social media
  • Maximizes your site’s SEO value
Google Tag Manager Setup

Our Approach

Make all your headings and title tags consistent

Our digital marketing platform site audit will check your website’s headings and meta title tags are in top order and provide an insight into how to fix the elements that aren’t optimised making it easier to read your website content and boost your customer appeal.

  • Incorporating your target keywords
  • Follow the required title lengths
  • Unique and captivating headings
Google Tag Manager Setup

Heading and Title Tag Optimisation Frequently Asked Questions

  • Why is H1 tag so important?

    H1 is the highest level tag that shows on a specific page. This has more weight on search engines and can indirectly improve your search rankings. The best way to optimise your website through H1 is to make sure you have on every page and be as creative as possible when writing them.

  • When you create H1 and title tag, do they need to be the same?

    No, they don’t need to match and this is a very common misconception. Remember that title tags are the one you see displayed on search engine results pages as a blue link to a page, in the web browser tab so you can keep track of what pages you have open. H1, on the other hand, is the heading for a page that tells the reader what the page is about or indicates the main topic on a web page. So it just makes sense to create your heading and title definition tags differently.

  • Is it okay to put the name of your site in all your title tags?

    Yes. In fact, this is a good branding strategy for your business. It can also be a good initial exposure if you are just starting to build your digital marketing presence. A common practice is to put your business name at the end of each title tag and separated it by a pipe (|) or a hyphen (-). But there is no ideal place to put it, you just have to prioritise the meta title tag definition before your site name since it is important that viewers know what they are clicking into.