There are various types of keywords you can use depending on the nature of your business, but here are the most commonly used:
These represents the products you sell. It’s important to be specific when researching for these terms to reach your target audience.
These are the phrases that talk about your business or industry. While they are generic and difficult to rank, these are crucial when building up your content.
These are the terms used for local rankings. They drive your traffic up by helping you connect with nearby prospects, groups, and even sponsors.