Keyword Research

Understanding keyword research & mapping

Keyword research is all about identifying the search terms that your customers enter into search engines. Making sure your website has keywords that are related to what your customers are searching is vital for any growing business.

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Increase Your Conversion

Get insights into the needs of your prospects. Use it to revamp your site’s content and attract strong traffic.

Engage Your Audience

Construct meaningful and interesting content based on the right keywords. Keep your audience coming back for more.

Assess Marketing Trends

Take advantage of what’s important to your customers to stay on top of the competition.

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Map the Road to Success

Make keywords work for you

When you know what keywords you should be ranking for, it’s easy to create quality content and optimise paid ad campaigns, so prospective customers can find you online.

  • Drive more qualified traffic to your website
  • Break into new spheres and gain more leads
  • Establish a strong online presence

Our Approach

Craft the foundation of a successful campaign

At DigitalMaas, we know the best way to do keyword mapping and research so you can create meaningful content. You’ll learn if your keywords are represented enough on your site and get suggestions on how to attract more traffic.

  • Use our recommendations to rank better on search results
  • Improve the efficiency of your marketing strategies
  • Be on the same wavelength as your customers

Keyword Research & Mapping Frequently Asked Questions

  • Why does keyword research matter?
  • How often should you do keyword research?
  • What are the different types of keywords?