Video SEO

An easy way to reach your customers

Businesses have already taken advantage of the digital marketing benefits of a video content and so should you! Video search engine optimisation has proven to be a game changer and is now considered as a vital component of any SEO campaign.

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Video SEO

Get The Best Search Results

Rank higher than your competition

Google’s algorithms prioritise websites with video content. It can also raise your chances of getting a high search engine results for your target keywords. A traction that is normally hard to achieve with just a static content.

  • Build high-quality backlink
  • Can help reduce your bounce rate
  • Drives traffic and reach a wide market

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Our Approach

Optimise for more video views and engagement

Our digital marketing platform will not only help you optimise your web pages with embedded videos but also your video channels to maximise the exposure of your videos. We will also help you find more opportunities to present your videos on other pages and platforms where your viewers will likely convert.

  • Optimise your video channel
  • Embed and build the right links
  • Publish to other social platforms

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Google Tag Manager Setup

Video Search Engine Optimisation Frequently Asked Questions

  • Why is it important to optimize your videos on YouTube?

    We often neglect the fact that YouTube is a search engine and being the 2nd largest (next to its parent company, Google) with over 1.5 billion logged in users monthly, optimising your videos to rank should be one of your priorities. And with YouTube being part of the Google umbrella, the possibility of your SEO optimised video ranking will be higher because of its level of authority and of course, the preferential treatment to a YouTube video search.

  • Is there an ideal video length for video SEO?

    The length of your videos should depend on what kind you are planning to produce. If it is company related or introducing a product or service, we suggest to keep it under 2 minutes if you want your viewers’ full attention during the content duration but if you are planning to do a tutorial or weekly feature, it is okay to keep longer than 2 minutes. It also depends on the platform where you publish your videos. Hubspot has gathered a list of optimal video length for the most popular video channels to help improve your engagement with your audience.

    • YouTube: 2 Minutes – A perfect platform if you are planning to create a longer and in-depth video marketing content. Users spend most of the time on YouTube to watch videos about specific topics they enjoy.
    • Facebook: 1 Minute – Users on this platform enjoy snappy videos that they can instantly engage with before the move on to the next content on their feed.
    • Twitter: 45 Seconds – It is always best to keep your videos short on Twitter since users are accustomed to short updates on this platform.
    • Instagram: 30 Seconds – The limit for an Instagram video is 1 minute but viewers usually get bored beyond 30 seconds.
  • Should I always transcribe my videos?

    Adding closed captions to your videos has a lot of digital marketing benefits, most important of which is it can provide a great user experience. Video content with CC can keep your viewers engaged regardless if they have access to audio. Transcribed videos are also proven to be more searchable and can be used to target SEO keywords.