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Social Media Account Optimisation

Do You Have Optimised Social Media Accounts?

For a while there, you could’ve gotten away with not having social media accounts for your business. Whether you chose not to have them because you didn’t quite get the whole social media thing, or you thought it was just going to be a passing phase, not investing in social media was what a lot of businesses were doing. But these days, not having a social media presence for your business is no longer an option. The impact to your business is just too great. Active social media accounts affect SEO and page ranking, customer engagement and brand image, and potentially your paid media spend.

Customer engagement

Probably the most important aspect of any social media platform is that it’s a two-way street. This means your customers can have a say about your business and you can respond to them directly. When you listen to your customers, it’s easier to give them what they’re looking for, which will lead to higher conversions.

When you interact with your customers on these platforms, you gain valuable insights into their behaviour and understand what they want and what their expectations are. If you’re proactive, you can provide a richer customer experience and offer better customer service. This is good for your brand if you can respond to problems immediately and it increases customer satisfaction. When you build these customer relationships, you’ll see positive feedback and that will appeal to a wider audience.

SEO and Ranking

The more active social media accounts you have, the more likely you are to be found online. This also adds credibility to your brand and provides backlinks to your main site which is good for SEO. You’ll see improved page rankings which leads to more site traffic.

Because all your customers are almost certainly on social media, you can easily boost your brand awareness and company exposure by being present and active. And if you listen to your them, you’ll gain valuable customer insights to provide a better customer experience.

Media spend

Advertising on social media platforms is currently a lot more cost effective than search engines. The cost per click is lower, and you have the benefit of being able customise the target audience so that you get the exact customer segments you need. For example, you might be looking for customers who are women aged 23-34, live in Santiago and like the Jane Fonda fan page with interests in interior decorating and vintage Harley Davidson motorcycles. You can customise for that!

When you create such specific targets, you’re likely to convert more as the audience already has something in common with your offering, so your inbound leads with be more profitable.

How can DigitalMaas help your Social Media accounts?

When you perform a free site audit, we check for social media accounts. If we can’t detect any, we’ll create and optimise accounts on the platforms that will benefit your business the most.

If you already have the right social media accounts, we also offer the creation of a Facebook advertising campaigns.

If you’re not sure if your social media accounts are optimised, test your website using our audit tool to find out for sure. You’ll also learn where else you can optimise your site.

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We love talking about digital marketing, so if you want to discuss how we can help you, contact us

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