Social Media Optimisation

Bolster your online influence

Apart from SEO, social media optimisation can help your business grow quickly. With over 3 billion active users worldwide, it’s easy to see why. You can target your potential customers, keep close tabs on your competitors, increase your sales, and more, so don’t miss out on the opportunities.

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Social Media Optimisation

Be Social in Social Media

Boost followers and engagements

Tapping into the right social media channels helps you create a bond with your customers and earn their trust. When you listen to their needs, it’s easier to give them what they’re looking for, which can lead to higher conversions.

  • Power up your lead generation
  • Get your business referred or recommended by your customers
  • Take advantage of social signals for better search ranking
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Our Approach

Build your brand authority

Let DigitalMaas expand your social presence on the platforms that will benefit your business the most. We’ll create and optimise your accounts so you can start building your brand and spread the word on what you do.

  • Keep your branding consistent across social media accounts
  • Incorporate the right keywords to get in front of potential customers
  • Integrate social sharing tools to gain more traffic and followers
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Social Media Optimisation Frequently Asked Questions

  • What is social media optimisation?

    Social media optimisation is the process of strengthening your brand, reaching new customers, and increasing your visibility in social media networks. It contributes to your SEO strategy because having positive social signals imply that your page is relevant, valuable, and informative. With more users turning to Facebook, Instagram, LinkedIn, and other platforms, social media optimisation has become one of the keys to a successful marketing campaign.

  • How will social media optimisation benefit my business?

    Increase customer satisfaction
    Probably the most important aspect of any social media platform is that it’s a two-way street. This means your customers can have a say about your business and you can respond to them directly. This is good for your brand if you can address their problems immediately. When you build meaningful customer relationships, you’ll see positive feedback, which can appeal to a wider audience.

    SEO and ranking
    Social media can boost your SEO because it helps you build up a network where you can share your site, content, and brand. Just by having active social media profiles can already put your business in front of prospects since they are usually among the top results when users search for brand names. They also complement your website because they can introduce your brand in a more personal and engaging way.

    Apart from that, social signals, or the likes, shares, and social media visibility of a webpage, can influence your organic search ranking, because they imply that your page is valuable and informative. Moreover, having positive social signals can indirectly enhance brand recognition and authority.

    Step up your Social Media Marketing (SMM)
    Once you optimised your website and social media accounts, you can now kickstart your SMM. You can introduce your brand to potential customers and show what sets your products and services apart from the competition. You can also share blogs, how-to guides, and other relevant content that your audience will find helpful, keeping them engaged.

    If you want to connect with prospects that would never get your message, you can make the most of paid ads. Advertising on social media platforms is currently a lot more cost-effective than search engines. The cost-per-click is lower and the ads are fully customisable, so you get the exact customer segments you need. When you create specific targets, you’re likely to convert more as the audience already has something in common with your offering.

  • What makes an optimised social media account?

    Name
    When people wants to mention you on social media, they’ll usually search for your business name. That said, it’s always best to use your business name, unless your business runs under your personal name.

    Username
    Your username will be included in your URL for a particular platform, so think about your brand when it comes to this part. You may use your business name again or pick something brand-related.

    Profile and Cover Photo
    It’s important to choose a profile photo where people can recognise you, which is why it’s best to use your logo for all your social media accounts. If you’re building your personal brand, choose your personal photo instead.

    Bio
    In just a sentence or two, you can already set your brand apart from the rest. This is a great place to put your elevator pitch and incorporate your keywords.

    Link
    Nearly all social media networks let you display the link going to your website, so don’t forget to fill out this section. You can also create a social media landing page and use its link so you can see which platforms are driving the most traffic to your site. You can use these pages for promos and discounts.

    Activity
    Once you finish setting up your profile, make sure to keep it active. Engage with your new followers, get involved in groups, and share blogs and updates.

  • Which social media platforms should I use for my business?

    Facebook
    Facebook is the biggest social network with over 2 billion active users worldwide. This platform is great for acquiring leads and building brand awareness because you can customise your ads to target specific audiences. It also shows the human side of your business, which helps you create a strong relationship with your customers.

    Instagram
    If you have a lifestyle, food, or fashion brand, consider Instagram. It focuses on visuals so you can share your story in a captivating way. You can also showcase your products, post events, and offer a free giveaway. You can use this platform to your advantage because most people remember what they see than what they hear or read.

    Twitter
    Twitter is a go-to place for posting the latest news, brand updates, and more. With the use of hashtags, you can engage with potential customers who might be interested in your content. You can also participate in trending topics in your industry to expand your reach.

    LinkedIn
    LinkedIn works best for B2B businesses, recruiters, and job seekers. Here, you can target professionals by industry, job title, and skills & endorsements. Companies use this platform to generate leads and build authority for their brand. As with any social media platforms, LinkedIn focuses on establishing relationships, so don’t engage with a sales pitch.