Let’s say you have all the important pieces in place for your e-commerce website. You’re using a user-friendly design, complete with optimised product presentations, fast-loading pages and secure checkout process. But if you’re still not getting enough traffic or conversions, you might be having problems with your content.
Since people have a plethora of choices in the market nowadays, the only way to make them convert into paying customers to show them how your product or service will provide the best value for their hard-earned money. This is where blogs can help you.
Blogs are an integral part of quality content marketing. They solidify your brand voice and deepen your relationship with your customers. Here are some ways it can benefit your e-commerce site:
It gives people the answers they need
Customers like to do their research before making a purchase. Unfortunately, when they hit a dead end, they turn away and look for other options. If your website doesn’t answer their questions or address their problems, you’ll lose them to your competitors. You might insist that they could’ve reached you out for help, but the fact is that they prefer looking for solutions themselves.
A blog is a perfect place to educate your customers. Here, you can talk about the typical issues they are experiencing and how your product or service can make their lives easier. You can also share a step-by-step guide on using a product or a behind-the-scenes video that shows insights into a process or project your viewers would be interested in.
You can become the go-to resource in your niche if you regularly post helpful and informative blogs. Your readers can become leads, and eventually, your customers.
It fuels your SEO
It’s imperative to focus on quality content for SEO, and blogs are no exception. After all, it’s a major ranking factor for Google, Bing, and other search engines. That said, if you publish well-written blogs that embrace the keywords your target audience is using, your ability to rank in the search results will improve. Users are more likely to visit your page and see your site as a reliable source of information.
Blogs are also a great way to get links from other websites. If you tap into your community and get the attention of trustworthy sites, there’s a chance that they’ll decide to link to them, thus giving your authority and online visibility a boost.
It builds trust in your brand
Insightful blogs nurture a sense of trust in your brand. Whether they are industry news, sneak peeks into your business or interviews with the team, they help establish you as an industry expert. When readers see the knowledge and experience you have in your field, they are more likely to trust you and eventually buy from you.
It is the most effective means for marketing
Blogs are a cheap and powerful form of marketing, which is why you can take advantage if it even if you have a limited budget. When you make them SEO-friendly and promote them on social media platforms, they can drive a continuous stream of organic traffic to your site. If your blogs continue to rank high for months, that traffic will just keep on pouring in without you having to spend time and money on them.
With the right call-to-action buttons, blogs are also a good source for leads. You can direct your readers to a landing page where they enter their information to claim your offer (e.g. discounts or free eBook). Once they submit their contact details, they are now available as leads and you can start nurturing them.
Additionally, it’s the best venue to announce your product releases and upcoming events without sounding too pushy. Then, the readers who have subscribed to your blog can be automatically notified through their emails. No other channels can match its effectiveness for direct marketing.
Bottom line
A well-curated blog offers immense benefits for all kinds of e-commerce business, from supercharging online presence to boosting overall sales. Give people eureka moments when they are looking for solutions, and you’re sure to keep them wanting to come back for more in the long term.
Before you define the goals of your blog, be sure to determine the existing gaps on your site first. DigitalMaas offers website content audit services to help you identify the type of content that resonates with your audience and prevent thin or duplicate content from hurting your SEO scores. Sign up to our platform today to get started.
