Local Citations

Get your business found online

A local citation is any mention of your site or business name on the internet. It serves to positively impact your organic rankings because the search engine looks at it to understand more about your business and if it should display your site after entering a search query.

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Local Citations

Win at Local Search Results

Keep prospects coming to your website

Local citations usually include a link to your site. Ideally, you want them posted on some well-established and well-indexed sites as these listings will increase the degree of certainty for crawlers, confirming that your business is legitimate.

  • The more citations you have, the higher you rank in search results
  • Establish social proof that you are an authentic business
  • Create authority and dominate the local market

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Our Approach

Let us boost your local SEO

DigitalMaas will choose the right categories for your business, optimise any existing listings, and create new ones. We leverage your location to make sure you’re listed in notable local directories and improve your local ranking.

  • Niche or general or both? We’ll get the right blend or you
  • We’ll ensure your citations only appear where they will benefit your business
  • We balance quality and quantity to make local citations effective

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Local Citations Frequently Asked Questions

  • What are the key elements of local citations?

    The best local citations should always include your business’ name, address, and contact number. It can also contain a link to a particular page of your website.

    Apart from this, you can also mention the following:

    • Email addresses
    • Reviews
    • Business description
    • Images and/or videos
    • Hours of operation
    • Geo-coordinates
  • What are the different types of local citation?

    Industry-Specific Platform
    This platform recognises your business in the right category. Examples include websites of professional associations or the chamber of commerce.

    The Wider Web
    You can create additional citations in an extensive range of publications, such as maps, blogs, and news sites.

    Major Local Business Data Platform
    This is the most important platform to build your local business citations. This includes Acxiom, Neustar, and Google My business. You can also take advantage of review-oriented sites like Yelp.

  • Why are local citations important?

    They influence your search rankings
    Search engines collect data about your business. If your listing features accurate information and is posted on a quality platform, it’s likely that your website will rank well. Always keep your data consistent to maintain the trust of search engines.

    They build your brand
    When done with best practices, local citations can help your business be found and win the trust of your clients. Customers have your website, address, and contact details at their fingertips, resulting in more traffic and conversions.

    They boost map visibility
    When a search engine evaluates your business based on citations and a user locally searches for relevant keywords, there’s a high chance that your website will appear.

    If you’re not sure if you have any local citations, or if they’re featuring in appropriate places, test your website using our audit tool to find out for sure. You’ll also learn where else you can optimise your site.


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