They influence your search rankings
Search engines collect data about your business. If your listing features accurate information and is posted on a quality platform, it’s likely that your website will rank well. Always keep your data consistent to maintain the trust of search engines.
They build your brand
When done with best practices, local citations can help your business be found and win the trust of your clients. Customers have your website, address, and contact details at their fingertips, resulting in more traffic and conversions.
They boost map visibility
When a search engine evaluates your business based on citations and a user locally searches for relevant keywords, there’s a high chance that your website will appear.
If you’re not sure if you have any local citations, or if they’re featuring in appropriate places, test your website using our audit tool to find out for sure. You’ll also learn where else you can optimise your site.