Ever wanted to work for Google? It’s the dream job for a lot of people. Sadly, for mere mortals like many of us, it’s out of reach, generally reserved only for those with a pretty special IQ and the ability to innovate and code up some life-changing tech. But there is a way to put that big G on your resume. Enter the Google Local Guide program. They’re always hiring, and you’re guaranteed to get the job!
What is Google Local Guide?
A Google Local Guide is anyone in the world who wants to contribute to the continued improvement of Google Maps and the information Maps gives its users. It gives those that want to share their local knowledge and experiences an outlet to publish this information and become a Google Local Guide.
Google launched the local guides program to enrich the quality of information available on Google Maps so people that are looking up places on Maps could get more important information about them. So if you think you want to contribute to Maps and get some perks along the way, being a Google Local Guide could be for you.
How to become a Google Local Guide?
It’s relatively easy. Just go to the Google Local Guides website and Join. If you’re a Google+ user, then you can link it to that, otherwise sign up and you’re on your way. Then all you need to do is leave reviews and ratings and upload images of places you’ve been.
Why become a Google Local Guide?
The main reason you might want to become a Local Guide is that you love sharing information about places you’ve already been. If you always wanted to be a tour guide, but another career got in the way, this is definitely for you. Love a dish at a restaurant and can’t tell enough people about it? Then this is for you. Got a secret spot that has the best view of the sun setting over the Taj Mahal? Share it on Google! Just make sure that people are having the best experience they can while avoiding the not-so-good ones then the life of a Google Local Guide is for you.
There are also incentives, levels and badges to unlock, and a certain status that comes with the title Local Guide on any reviews you leave. For every star rating, written review and photograph(s) you contribute, you earn points that carry you through the different levels of the local guide Google program.
How does the Google Local Guide point system work?
What are the points good for? Google Local Guide points are your stepping stone up the levels, from one (the starting level from zero points) to level ten (100,000 points +). When you get to Level 4, you get a neat little badge that accompanies your reviews.
Each type of content you contribute to Google Maps has its equivalent points. Below is a rundown of the Maps contributions:
Image courtesy of Google
There are also different badges for every level. Your badge will show up in all your reviews and ratings in Google Maps, signifying your status as a Local Guide.
Image courtesy of Google
How to get started on Google Local Guide?
There are several ways to kickstart your Google Local Guide journey. There’s no need to pressure yourself to earn points fast. Do it whenever you like it, and you’ll eventually join the ranks.
- The easiest way to earn Google local guide perks is to rate places. This is the simple star rating that you select and submit.
- If you want to put a bit more effort into it, you can leave a written review. Tell people about the place you’ve visited with a much or as little detail as you like. Be descriptive and share what’s good or bad, what does it look like and what is the vibe like. Anything that you think might be useful to future visitors. Reviews also help business owners refine their service with the feedback they receive. If you’re going to be critical, make sure your concerns are legitimate and written reasonably if possible, let’s all try to be kind people!
- A higher earner in Local Guide points is the photograph. Upload as many as you like, they help people get a feel of what the place looks like and what they might experience. Let’s face it; if you go somewhere with your phone you’re probably taking pics while you’re there, so it is best to share them!
- You can also add a venue or place. Some businesses don’t have a Google My Business page setup or claimed so you can help them out and put them on the map. There’s also something very satisfying about being the first to add a place to Maps.
- Along the same lines as this is editing existing information that’s out of date or no longer relevant. So if you look up a business and it says it’s open today, and you get there are it’s closed, that sucks for everyone involved. In this case, you can suggest an edit for opening times, the category of the establishment or contact details for example.
- As you get a bit higher up the levels, people might ask questions about places you’ve visited and reviewed. These questions earn you points and are useful for future visitors. A few good examples of this might be something like does a restaurant serve only vegetarian food or is a place suitable for children.
- And you can check facts about businesses. Like is that business still located at that address? If it’s not, you can say it’s permanently closed. By the same token, you can say that a business isn’t permanently closed even if some unscrupulous competitor says it is!
What are the benefits of being a Google Local Guide?
As you get further up, there are other perks like online newsletter subscriptions and meetups all over the world which is very cool, definitely something to strive for. You can build your community of Local Guides and connect with them anytime.
Since being a Local Guide helps businesses get the attention they deserve online, some business owners may reward you with movie tickets, travel coupons, gift cards and other special privileges, depending on the quality of your work.
You can also get exclusive access to early Google products and features. Some Local Guide reportedly got free trial access to Google One, which involves a 6-month subscription to 100gb storage.
Need any hints or tips to become a Google Local Guide?
Most of us at DigitalMaas are Google Local Guides. We’re at various levels which fuel a fun (heated) competition to be higher up the ranks, so we know a few tips and tricks on how to fast track your rise up the levels. Feel free to hit us up for a chat if you like; we also love sharing!
Or if you need any help with a digital marketing strategy, why not kick off with a site audit and we’ll walk you through your results: